Cat is a motivated, entrepreneurial, and creative strategist with over a decade of experience designing creative solutions, producing and implementing messaging and experiences that build audiences, boost brand recognition, and increase revenue.
They hold a dual BA in Public Relations and Art History, and an MS in Communications Management from Simmons University, and had built a long career in the nonprofit sector before joining Mad*Pow. Working at Greater Boston area museums, performing arts organizations, and higher education institutions instilled a hunger for inclusive art, empathetic design, and for doing good in the world. Catalina combines the team building skills she learned rowing on the Charles and mindfulness from years earning a black belt, to cultivate authentic relationships, build trust, and equitably lead.
Catalina just can’t sit still – with too many hobbies and passions to list, you can find Cat filling the weekends with fun activities like gardening, miniature-making, sipping cocktails in the pool, volunteering, brewery hopping, traveling, visiting galleries and museums, planning events, camping… and every once and a while there is a little time to relax with her husband, daughter, and two dogs.
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Join design and business leaders from Insurance, Fintech, Banking and more October 20 & 21, 2021 to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change. Check out videos from the 2021 event including CNN's Chief Medical Correspondent, Dr. Sanjay Gupta's keynote "The State of Health."Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More